Design Principle//Exercise 2//Balance Repetition Emphasis Movement

24/8/21-5/10/21 Week 1-7 (Ms Yip Jinchi)

Chan Siew Ni #0352518
Design Principles 

Exercise 2: Balance, Repetition, Emphasis & Movement 

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LECTURE

Week 2(31/8): Today, Ms Yip Jinchi introduced us some principles of design in the pre-record videos.

Balance

-distribution of visual height in a work of design

-visual equilibrium of the elements that causes the whole image to appear balance

 -can be symmetrical and asymmetrical 

Symmetrical balance 

-Has equal 'weight' on equal sides(horizontal/vertical), results in radial balance
-Approximate symmetry-equivalent but not identical forms

Figure 1: Symmetrical balance sources from Pinterest

Asymmetrical balance

-unequal, more visual variety and complex 

-one side of the component might contain a dominant element and the other side might contain lesser focal points

Figure 1.1: Asymmetrical Balance sources form Pinterest

The Golden Ratio

Figure 1.2 : The golden ratio sources from Google

Rule of third

Figure 1.3: Rule of third sources from Google

Emphasis

-used to create dominance and focus in an artwork

-To achieved dominance , various elements can be used to create emphasis(shapes, colours ,values) 

Figure 1.4: Emphasis artwork sources from Pinterest 

Repetition

-could make an artwork look active
-create rhythm and pattern
Variety(change/slightly difference): essential to keep rhythms exciting and active, to avoid monotony

Pattern: increases visual excitement by enriching surface interest

Figure 1.5: Repetition artwork sources from Pinterest

Movement

-the way a design leads the eye in/around / through a composition=the path the eye follow
-seem to be moving

-comes from the kinds of shapes , forms , lines and curves

Figure 1.6:Movement artwork sources from Pinterest

Hierarchy
-the choreography of content in a composition , directs viewers to the most important information first

Alignment

-the placement of element in a way that edges line up along common rows/columns, or their bodies along a common centre 
-creates a sense of unity and cohesion, make the design become aesthetic and perceived stability 

-leading a person through a design 

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INSTRUCTIONS 

Exercise: Repetition & Emphasis

Repetition

I decided to draw this pattern when I saw it and the reason I draw it in a circle is because it looks more infinite turning so it brings out the repetition principles.

Figure 2: First attempt Repetition Artwork , 5/9/21

Feedback: Ms Jinchi said that the ideas was good but maybe I can try to draw it an organic shapes and fill in this pattern. She suggest me to draw a water flow shape and add the pattern to it. 

Figure 2.1:Second attempt after changes , 10/9/21

Color Study

I tried few colors to see different outcome. Then I choose navy blue as my final outcome. 

Final Outcome(Repetition)

<iframe src="https://drive.google.com/file/d/1djKhfwkjtYSjwOufDkm2LVZ0aCuYAZA5/preview" width="640" height="480" allow="autoplay"></iframe>

This is my final outcome of repetition. I changed the shape to make it feels like flowing , and I kept the shape because it somehow looks like a shell.

Emphasis Artwork 1

Inspiration

Figure 3: Inspiration emphasis artwork sources from Pinterest

I inspired by this artwork and suddenly I think of this umbrella ideas and painting it yellow to make it become focus point. Then, I feel like it's too simple , so I added some different patterns above the umbrella and it looks like raining.

Figure 3.1: First attempt Emphasis Artwork , 6/9/21

Feedback: Ms Jinchi said these two element (umbrella & pattern) is 'fighting' to be the emphasis and it feels like the viewers don't really know which to look at. She suggest that perhaps I can draw the pattern on the umbrella too or I can just draw the simple umbrella and raining drops around the umbrella as well.

Figure 3.2:Second attempt after changes, 12/9/21

So I draw umbrellas the whole artwork and painted it grey and left the middle one as the emphasize. Then, I choose a pattern to draw on it to make it more unique and attractive.

Final Outcome (Emphasis)

<iframe src="https://drive.google.com/file/d/1AbiaV09PEY7JwqZ5XZ04wywG8FaFMYND/preview" width="640" height="480" allow="autoplay"></iframe>

This is my final outcome of emphasis . After listened to Ms Jinchi's suggestion , I tried to make a brighter color to the umbrella in the middle. I feel like the result is better because viewers will first caught the brightest one to look at. 

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Reflection

I have learned a lot in the exercise. I have learned that a good artwork can bring out the meaning and also what principles that is using. When I am drawing the repetition, I think that the final outcome can bring out unity because the whole artwork contain only one pattern. Then , I have learned that emphasis is very important in the artwork. It can immediately caught viewer's attention and they will first see the main subject that you emphasize.