Design Principles//Exercise 3 // Harmony/ Unity/ Symbols / Word and image

24/8/21-5/10/21 Week 1-7 (Ms Yip Jinchi)

Chan Siew Ni #0352518
Design Principles 

Exercise 3: Harmony/Unity/Symbols/Word and image

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LECTURE

Harmony

-Involves the selection of elements that share a common trait
-is a sense that all of the elements of your design fits together (same theme aesthetic style or mood)

Figure 1: Harmony artwork sources from Pinterest

Unity

-repetition of particular elements throughout your design(colors , shapes or materials) to pull the look together

-occurs when these elements are balanced and give a sense of oneness

Figure 1.1: Unity artwork sources from Pinterest

Scale and Proportion 

-both design elements that have to do with size

Scale: 

• the size of one object in relation to the other object in a design 
• the size and dimension of figures and forms relative to a specific unit of measure
• can be determined in two ways: Actual measurement / Visual estimate based on comparison

Proportion:

•  the size if the parts of an object in relationship to other parts of the same object
• the relationship of two or more elements in a composition 
• the effective use of proportion in design often results in harmony and unity

Symbol:

• A sign , shape or object that used to represent something else
• provide or convey information, equivalent to one or more sentences of text or even a whole story

Figure 1.2: Lecture slides: branch of symbols

We are going to focus on pictorial symbols, abstract symbols and arbitrary symbols.
Pictorial symbols: image-related / simplified pictures

Abstract symbols: look like the objects that they represent but have less details

Arbitrary symbols: no resemblance at all , invented with the meaning constructed , based on geometric shapes and colors.

Figure 1.3: Pictorial symbols sources from Google

Figure 1.4: Abstract symbols sources from Google

Figure 1.5: Arbitrary symbols sources from lecture slides

Word and Image

Image: a vital part of design , can be in printed or digital , viewers are able to relate to the concept or the brand if the right image are used.

Suitable typeface and strategic positioning of the type will result in visual hierarchy and balance in the artwork.

Typography: the design and arrangement of text to convey a message or concept 

Figure 1.6: word and image sources from Pinterest

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INSTRUCTION

Exercise 3 (2 designs in total): Choose TWO principles from Harmony / Unity / Symbol / Word and Image. Produce 1 design for each chosen principle. 

Unity

Visual Research

Figure 2:Unity artwork sources from Pinterest

Figure 2.1: Unity artwork sources from Pinterest

Inspiration

Figure 2.3:Unity artwork sources from Pinterest

Drawing

I decided to draw different regular and irregular shapes(organic shapes). Then i painted them all purple to make them unite as same colors elements.

Figure2.4: First attempt unity artwork, 17/9

FEEDBACK: Ms Jinchi said the bottom part is harmony because every element is fits together but I should do some changes on the upper parts to make it looks unity a bit. Then, she ask me to try landscape view too. 

Figure 2.5: Second attempt unity artwork , 24/9

So I did some changes based on Ms Jinchi's feedback. The bottom part I remain the same and I changed the upper part. I draw different shapes and I try to make the four edges like diagonal , the upper right corner same shape with the bottom left corner and the upper left corner is same shape with the bottom right corner. 

Figure 2.6 : Second attempt unity artwork (landscape) , 24/9

I tried to make landscape view too. Then I choose to make the four edges like diagonal too just like the changes I made in the artwork above this.

Final Outcome

Jpeg

Figure 2.7: Final unity jpeg

Pdf

<iframe src="https://drive.google.com/file/d/1lGzECaLFD_ahDEO1V6-cn-LWopxUAjSr/preview" width="640" height="480" allow="autoplay"></iframe>

Word and Image

Visual Research

Figure 3: Artwork from depression cherry sources from Pinterest

Inspiration 

Figure 3.1: Dolphin eating plastic sources from Pinterest

Figure 3.2: Pollutions 

Drawing

I decided to draw a theme that is related to ocean pollution. I draw it as a circle to show that it is our Earth and I make behind of the words white color so that it is clear to see. The bottom of the ocean is full of plastic bottles and also rubbish that made by humans. I draw those plastics on top to make it looks like jellyfishes is swimming. Then, I draw sea turtle that its head stuck with the plastic bag and also a whale that trapped by fish net that been thrown to the sea.

Figure3.3: Video progression(word and image) 

Figure 3.3: First attempt word and image artwork , 19/9

FEEDBACK: Ms Jinchi said the idea was good but I can try to enlarge the size of  sea turtle and also lower down the word 'Ocean Pollution'. She suggest me to try different typefaces to explore more ideas.

Figure 3.4: Second attempt word and image artwork , 25/9

I did some changes in this artwork too. I enlarge the size of sea turtle and I change the plastic bags into same color. I also lower down the text.

Figure 3.5: Second attempt word and image with different typeface , 25/9

I tried to use different typefaces but I feel like the previous one is better so I think I will choose the previous one.

Figure 3.6: Second attempt word and image with slightly changes , 27/9

This time , I tried to make the water more gradient. I also change the rubbish under the sea become white so that it is more obvious.

Figure 3.7: Second attempt word and image with different typeface ,28/9

I tried to make the third typeface before the class starts. I just think of I can add this sea water brush to the words and I feel like it is so matching to what I need. But I feel like this typeface is a bit too formal so I think I might change it.

 Final Outcome

Jpeg

Figure 3.8: Final word and image jpeg , 28/9

Pdf

<iframe src="https://drive.google.com/file/d/1t_E1mwWav2wr7sHe4gBYGXPCejmp2kNP/preview" width="640" height="480" allow="autoplay"></iframe>

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REFLECTIONS

I have learned a lot in this exercise because I get confused between harmony and unity sometimes but it is fine when these two principles occurs in the same artwork. When I am doing the unity artwork, I think it is interesting although they were not the same shape but it end up appear like they were grouped. Then, when I draw the word and image artwork , I will often think that it is our fault that causes ocean pollution. I hope that there will be more artwork that spreading this awareness to the viewers so that people will take action to protect our environment.