Design Principles// Final Project//Visual Analysis
2/11/21-23/11/21 Week 11-14 (Ms Yip Jinchi)
Chan Siew Ni #0352518
Design Principles
Design Principles
Final Project//Visual Analysis
LECTURES
Visual Analysis
- A method of understanding design that focuses on the visual element and principles
- A description and explanation of visual structure for its own sake
- Recognize the choices that designers made in creating the design
- Understand how the formal properties of a design communicate ideas, content or meaning
- A critical part of visual literacy, a skill that helps people read and critically interpret images
- Sharpens critical judgement skills and helps people seek out answer instead of passively receiving information
Visual Analysis included three steps:
Observation, Analysis, Interpretation
Phrase 1: Observation
- Closely looking at and identifying the visual element of a design
- Try to describe them carefully and accurately in your own words
- Do not read beforehand about the design at all
- Looking, thinking, finding good languages to communicate what you notice
Phrase 2: Analysis
- Think about your observations and try to make statements about the artwork based on the evidence of your observations(phrase 1)
- Combine together to create a whole and what effects that whole has on the viewer
- Apply Design Principles knowledge that we have learnt throughout these few weeks
- Observations, description and analysis of the work are fused with facts about the design work and historical context that you find in trustworthy sources
- The meaning of the design and the purpose for it to be created
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1iJJ8y2b7fFic_nBe7tTDyprpx_75XBI4/preview"
width="640" height="480" allow="autoplay"></iframe>
Phrase 3 Interpretation :
a. Visual Analysis:
1. Select a design of your choices (poster/ billboard/
Illustration/etc)
2. A 500-word visual analysis, describing and analyzing the design
principles of a selected design.
b. Own Design:
1. A work of design of your own, inspired/influenced by the one you
analyzed, or as a reaction to it.
2. A 200-word rationale explaining and defending the decisions made
in your design.
Visual Research
Figure 1: 'Secret Courtyard' by Coen Pohl
Figure 1.1: Artwork done by Jamir Tran (@eggdrawsthings)
Figure 1.2: 'Late at night in Seoul' by Coen Pohl
Visual Analysis
Figure 2: 'Sky Poster Design Series' by Zeka Design
Phrase 1 Observations:
'Sky Poster Design Series' is a photo collage done by Yaroslav Iakovlev.
It is a portrait format poster. The colors in this poster is purple, pink,
beige and grey color. Purple and pink colors are the brighter color in the
poster. The model is placing at the center place .The tittle in the poster
is outline only and in white color so it is sharper when it placed behind
purple and pink background. There are some words that place at four edges
of the poster. Behind of the woman is some flowers in black and white
color. There are some element in this poster which is circles, lines and
also dots. These elements can be found beside the woman.
Phrase 2 Analysis:
The woman in the center is the emphasis of the whole poster. The uses of
superimposed color make contrast to the poster. Not only that, the color
between foreground(pink and purple) and background(white) create a strong
contrast too. The rectangular shapes are composed in diagonal and this
creates movement to the poster. The small element like dots and cross
around the woman enriched the poster. Good use of space make the whole
poster has visual hierarchy and create a sense of unity when all the
elements put together. Not only that, the use of color also create a sense
of harmony. The phrase 'Feel It' in this poster placed at the center make
it contrast and viewers can easily seeing it when they look at this
poster. The words that placing at four edges also create a movement
because the viewers will be looking it in a circular.
The 'Sky Poster Design Series' is design by Yaroslav Iakovlev who also
create 'Zeka Design'.
According to him(Link), the main concept of this series is to represent freedom the sky as the
main element in the whole poster. Among the main figure of the design
layout and creative geometric shapes all the element comes to one to
transmit the freedom feeling.
Yaroslav Iakovlev is a graphic and brand designer based in Valencia,
Spain. He started working in 2015 and start developing the poster design
collections in 2018 to master his own design technique and skills. (Link)
The creative poster design are using photoshop and some design element. It
is minimalist poster design using digital collage and graphic elements. I
think this poster is simple and nice because it brings out the meaning of
freedom and not too complicated. This poster caught my attention because
it gave me a sense of aesthetic and I think that this designer has his own
style.
Visual Research
Figure 3: Poster design sources from Pinterest
Figure 3.1: Poster design sources from Pinterest
Work Progress
Week 12-13(9/11-16/11)
In this project, I want to create a poster. I choose Taylor Swift as the
model because I like her so much and she is my favorite singer. Then, the
color scheme I wanna make is pink, purple and red. The reason I set for
the color scheme is because she has a popular album called 'RED' so I
tried to make a poster that using analogous color combination. So I
tried to collects some materials that can present in the poster.
Figure 3.2: Taylor Swift sources from Pinterest (Link)
Figure 3.3: Taylor Swift sources from Google(Link)
Figure 4: Taylor Swift sources from Google (Link)
I found this posture (Fig 4) of Taylor Swift suits my poster so I choose
this one as the main subject of my poster.
Figure4.1: 'Reputation' album snake sources from Google (Link)
This logo is came from one of Taylor Swift's album named 'Reputation' and
I think this can be in my poster. This snakes logo is like the letter 'T'
and 'S' which is the first letter of her name.
Figure 4.2: Pink liquid texture sources from Google(Link)
I decided to make this poster color scheme pink so I find a beautiful pink
texture from Google so that I can put it in my poster.
Figure 4.3: work progress on making the poster, 10/11
I started to play around with the composition. I make the model to black
and white and place it at the center place. Then, I create some shapes and
experiment by changing their position.
Figure 4.4: work progress on making the poster , 13/11
I arrange the three stripes from top left and also right middle to make it
have some movements.
Figure 4.5: work progress on adding shadows., 15/11/21
I also added some shadows effects on the model and the circle behind to
enhance it and also looks more 3-Dimension.
Figure 4.6: First attempt of Visual analysis project , 15/11
I also placed the snakes in diagonal which is on top right and bottom
left. Then, I added text which is her name on bottom right. I also added
some highlight on the text.
Figure 4.7: Second attempt of Visual analysis project, 15/11/21
I added a white shadow on the snakes and also change the position of the
text.
Figure 4.8: Different composition of text (3rd attempt), 15/11/21
Figure 4.9: Different composition of text (4th attempt), 15/11/21
Updates after Week 13(16/11)
Week 14(22/11)
Figure 5: 5th Attempt of Visual analysis poster , 18/11/21
Figure 5.1: 6th attempt of visual analysis poster, 20/11/21
Figure 5.2: 7th Attempt of Visual Analysis poster, 22/11
Based on the feedback, I have create a white background and also light grey
background. I think it goes well in white background. I also make the text
smaller and slightly change the position of the text.FINAL SUBMISSION
Figure 6: Final Submission of Visual Analysis poster design in jpg, 25/11/21
Figure 6.1: Final Submission of Visual Analysis poster design in pdf, 25/11/21
<iframe src="https://drive.google.com/file/d/1CWLs-b0Swd550NmUg0cAEayfdRgWOm8h/preview" width="640" height="480" allow="autoplay"></iframe>
Description: I chose Taylor Swift as the model for this poster because She is my idol. The reason I chose this color scheme is because she has an album called 'RED' and I really like this album. Then, I arrange three stripes from top left and also right middle to create some movements. I place a circle with a pink liquid texture behind the model to emphasize it. I also placed the snakes on the diagonal which is on top right and bottom left. This snake logo represents one of the albums called 'Reputation'. I like her attitude of revenge on people who insult her with this album. And the last part, I added her name in the poster.
REFLECTIONS
I would say this task is harder than all the previous tasks because we have to analyze others' artwork and learn something from it and transform or place it to our own artwork. But it is a good experience to learn how to analyze the artwork from the outside and to understand what concept or meaning behind that the designer tried to bring out.
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