Advanced Typography// Task 2// Key Artwork & Collateral
6/5 -27/5/22 // Week 6-9
Chan Siew Ni #0352518
Bachelors of Design in Creative Media
Task 2 A & B // Key Artwork & Collateral
Bachelors of Design in Creative Media
Task 2 A & B // Key Artwork & Collateral
LECTURES
All lecture notes will be in
Advanced Typography Task 1
INTRODUCTION
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TASK 2A //Key Artwork
Task: We can use the initial letters of our name or our full name,
i.e., Onn Aditya Hussein, OAH, OA. Explore and compose as many permutations
and combinations of these initials. The final key artwork must be an elegant
solution, not complicated or confusing that leads to a functional and
communicable key artwork.
Visual Research
Figure 1: key artwork source from Pinterest
Figure 1.1: key artwork sources from Pinterest
Figure 1.2: some calligraphy that I wrote during high school
Sketches
Figure 1.3: some sketches I draw on Procreate
Digitization
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Figure 1.4 : Work progress on digitizing the key artwork, 10/5/22
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Figure 1.5 : Work progress on digitizing the key artwork, 11/5/22
When I see this task, I was thinking of what is my second occupation and
also what is my hobby. How can they related to my artwork. Then, I think of
a hobby which is Calligraphy because I write calligraphy very often when I
am studying high school. I tried to combined calligraphy with my initials
logo and the first and second is the results.
Then, on the third design, I made it because I like plants, my house is full
of different types of plants and I was thinking of I can open a plant shop
or what. Then the fourth one is came with when I try to combined these two
letters, I found that this is quite nice and this reminds me of cloths brand
or what (hahaha).
First Attempt
Figure 1.6: first attempt of
some key artworks using initial letters "S" and "N"
Week 8
I did further exploration on the letter, and try to design others key
artworks.
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Figure1.7: Work progress on designing the key artwork, 18/5/22
Figure 1.8: 2nd attempt of key artwork, 19/5/22 week 9
Figure 1.9: Trying different colors of key artwork , 19/5/22 week 9
FINAL SUBMISSION OF TASK 2A KEY ARTWORK
Figure 1.10: Final Submission of Task 2a key artwork (Black and white) jpeg
Figure 1.11: Final Submission of Task 2a key artwork (colored) jpeg
Final Submission of Task 2a Key artwork (B&W and colored) Pdf
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TASK 2B // Collateral
Task: We have to design a poster, an animated invite and one collateral
items of our choosing, using the key artwork developed in Task 2(A). We have
to work on the poster first and fine-tune the outcomes before going on to
the animated invite and other collateral material.
Poster Design
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Figure 2: Work progress on making poster design
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Figure 2.1: Work progress on making poster design
This reason I made a ribbon throughout the poster is because I think ribbon
is similar with calligraphy that has a very thick stroke connect with thin
stroke. So when I seeing this ribbon it reminds me of
calligraphy.
First Attempt
Figure 2.2: First attempt on poster design
Second Attempt
Based on the feedback, I enlarge the keywork and crop part of it as the
background. Then, I re-composition the details.
Figure 2.3-2.4: Different color variation of poster (green & blue)
Figure 2.5-2.6: Different color variation of poster (pink & purple)
Figure 2.7-2.8: Different color variation of poster (red & yellow)
Final Chosen Poster
Figure 2.9: Final Task 2B Poster, week 9, 28/5/22
Figure 2.10: simulated poster in public, week 10 (30/5/22)
Animated Invite
Before animating in after effects , I first think how my key artwork should
be animated first. Then, I started to look for tutorials that can make the
effects that I want and learn from it.
Tutorial Video:
Link
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Figure 3: work progress on animating the key artwork
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Figure 3.1: work progress on animating invitation
Figure 3.2: Final Animated Invite, week 10 (29/5)
Collateral
My event is organizing an calligraphy workshop, thus, I want to make a
notebook as collateral so that it is related to my event.
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Figure 4: work progress on making collateral
Figure 4.1: Final Collateral Products (Practice Notebook)
Final Submission of Task 2b Collateral (JPG)
Figure 5: Final task 2b poster design
Figure 5.1: simulated poster design
Figure 5.2: Final task 2b animated invite, gif
Figure 5.3: Final task 2b collateral, week 10
Final Submission of Task 2b Collateral PDF
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FEEDBACK
Week 7 13/5/22
General feedback: Be aware of using color, color must be solid color instead
of soft color
Specific Feedback: the first one has too much negative space. I should
explore more because now exploration is not enough.
Week 9 27/5/22
General feedback: Element in poster should be inspired by our key artwork. Make sure we done this task by this week
Specific feedback: Key artwork is nice but my poster font was too big and didn’t utilities what I have learned from typographic system. I can use my key artwork as background and crop it bigger to just see part of it. Then, placed my text and also place a complete key artwork on right bottom of the poster plus our name
REFLECTIONS
Experiences
I think this task is quite interesting because we are able to design our own unique key artwork using our names and I think this is cool. I feel satisfied when seeing the final
key artwork and I think it's really represented me.
Observations
I observed that it is not a easy process to do a key artwork, because it is a artwork that has meaning and representing ourselves. I observed that with our key artwork, it makes me feel more confidents and I think that the most important is ourselves must like the design.
Findings
I found that key artwork or logo is a very important element to a company or a brand. It represent the entire things and people will usually see the logo first. I have learn a lot from this task especially making the unique key artwork and also learn to make collateral and it makes me feel a sense of achievement.
FURTHER READING
Why logo design is important? LINK
1. Creates a strong first impression
-has the potential to prompt the people to make a snap judgment and interact with you
2..Provides the brand with an identity
2..Provides the brand with an identity
- a good brand identity translate into a reputable brand image, making your business more coveted and loved
3..Enhances brand loyalty
3..Enhances brand loyalty
- continuous delivery of value products, undivided focus on customer experience and services will foster brand loyalty and eventually earns returning clientele
4.Attracts Target Customers
4.Attracts Target Customers
-appears prominently on advertising material and forms to attract the target customer
5.Reinforces your professionalism
- gain potential customers' trust and increase the probability of conversion
6.Attributes of a good logo
6.Attributes of a good logo
- simple, relevant, scalable, memorable, timeless, distinct
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