Art Direction // Project 1 // Project Proposal
11/09- 11/10/22 Week 2- Week 7
Chan Siew Ni #0352518
Bachelor of Design in Creative Media
Bachelor of Design in Creative Media
Art Direction // Project Proposal
INSTRUCTIONS
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LECTURES
All Lecture Notes are in the Art Direction// Exercises
PROJECT PROPOSAL
TASK: We will work as a group and we will have to redesign a game based on the
game 'Among Us' and 'Goose Goose Duck'. Firstly, we have to set up a
background story and the purpose of the game. We are required to determine our style of art and characters using some
methods (positioning map, artistic target, character style range
finder). The proposal should have the information mentioned and we have to
also begin our sketches. Everything should be compiled in the project
proposal and we have to present it to Ms Anis and our classmates.
Figure 1: Work progress on determining the theme and story
Figure 1.1: Work progress on the character ideas
Figure 1.2: Work progress on locating the game position
Sketches
Figure 1.3-1.4: Character Idea sketches by me and Shaocheng
Figure 1.5: Mini puzzle game (link object)
Figure 1.6: Map Sketches(renamed)
My idea for these UI buttons is to add on the Halloween festival element such as graveyards, spider webs, and candies. I also play around with the colours as the colour of the button stands as an important element to user experience.
Figure 1.7: UI Buttons design
Final Submission Of Art Direction Project 1: Project Proposal
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src="https://drive.google.com/file/d/1pXIZS0if17foxabtzMmVxEq2VIWabga7/preview"
width="640" height="480" allow="autoplay"></iframe>
FEEDBACK
Week 3:
Ms Anis said that our idea is workable and we just had to identify whether our character is more on abstract proportions or human proportions. Then, based on the position that we consider for our character, we have to find some inspirations that suit our character.
Week 4:
Ms Anis ask us to continue working on our project and we should show her our progression which is sketched in the following week.
Week 5:
Ms Anis took medical leave today so today would not be able to show her our progression and we shall continue to work on it.
Week 6:
Ms Anis said the whole story narrative is strong enough and the part that may be lacking is the characters' sketch. She suggests we stick with the original map so that we don't have to do too much extra work.
Then, She also said that we shall learn how to draw pixel art and begin our digitizing process.
REFLECTIONS
For me, I think the progress on conducting the proposal was fun as we got some interesting ideas in our minds and we got to know that there are so many branches to develop a game such as characters, buttons user interface and also design elements.






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